My name is Aadam Lodhi and I grew up doing Taekwondo at my parents martial arts school in Barrie, Ontario. After training for many years and teaching for 3 of them, my parents came to me with an opportunity I couldn't refuse...
They had an opening in their office and wanted me to handle the sales and marketing. I was so excited to be able to help them grow their business but I quickly found it it wasn't as easy as it seemed...
I tried flyers, cold calling, school events, lead generating websites, posting on social media, coming up with referral incentives, doing in-school events and more but nothing worked.
It was extremely frustrating because I saw other martial arts schools crushing it while we were struggling but I didn't give up...
I heard about businesses growing quick from running ads so I thought I'd give it a shot. I ran Facebook and Google Ads and we got some leads but we weren't getting sign-ups. So I kept making adjustments. I experimented with different campaigns, lead nurturing automations, calling the leads ourselves and voilà... We hit the jackpot.
Within a couple years I took my parents from barely hitting 20k/month to consistently hitting 60k+/month. From that point I realized what I was doing had the power to help many other martial arts schools, not just my parents.
That's when I started Dojo Launch. I noticed the martial arts industry was behind other industries and I wanted to make a change. My goal is to move the martial arts industry forward and help introduce more people around the world to this beautiful craft. I want to do this by using creative and innovative marketing strategies to convince people to try martial arts over other activities.
I am now 23 years old and have helped over 150 martial arts schools around the world. I am not just a marketer. I come from the same background as you and I want to see all of you succeed.
Join us in our journey to shape a better future for the martial arts industry and change lives around the world.
-The Founder & CEO Of Dojo Launch | Aadam Lodhi